FDA-Approved

Art Direction

 

 

GRAPHIS NEW TALENT 2016 - SILVER AWARD
 

The assignment was to create an ad that addressed student's opinion on America.  I wanted to bring attention to the issue with prescription medicine. The harmful side effects of FDA approved drugs kill over 100,000 each year.  It is the fourth leading cause of accidental deaths in America -- ahead of deaths by motor vehicle accidents and gunshots.  I used the image of a gun magazine loaded with pills in place of bullets to communicate the concept.  Everyone is familiar with guns relating to death.
 

Art Direction: Nuntanut Sathityatiwat
Photography: Cody Hamilton